Model and Talent Karen Michibata Appointed as the First Brand Ambassador for "MIRAI LAB"
Mirai Lab Bioscience Co., Ltd. (Location: Ginza, Chuo-ku, Tokyo / Representative: Megumi Tanaka), the pioneer in selling products containing β-Nicotinamide Mononucleotide (β-NMN) worldwide, has signed an ambassador contract with model and talent Karen Michibata.
This is the first contract for the "MIRAI LAB" brand, with the agreement period lasting until November 2025.
■ Background of Ambassador Appointment
Karen Michibata holds various certifications such as Anti-Aging Advisor, Athlete Food Meister, Vegetable Sommelier, and Veggie & Fruit Beauty Self-Advisor. In recent years, she has energetically pursued beauty activities harmonized with health, focusing on sports like triathlons and bodybuilding.
Since 2017, she has been using Mirai Lab's NMN supplements as a monitor and has become even healthier and more radiant than before.
Moreover, she deeply sympathizes with Mirai Lab's mission of "improving QOL by extending healthy lifespans," which led to her appointment as the official ambassador for the "MIRAI LAB" brand.
■ Comment from Karen Michibata
■ Karen Michibata Profile
Debuted as a model at 15, appearing in magazines, advertisements, and on TV. While pursuing a modeling career, she began competing in triathlons at 33, achieving numerous victories as a citizen triathlete. Recently, through a YouTube project, she challenged the "fit model" category at a JBBF bodybuilding event at age 42. With extensive knowledge of food and health, she actively participates in events, lectures, and social contribution activities, utilizing her qualifications such as Vegetable Sommelier and Athlete Food Meister.
■ About MIRAI LAB
Mirai Lab Bioscience Co., Ltd., the leading company in NMN, started selling NMN supplements in 2015, ahead of the world. The company strives to realize global "productive aging" based on scientific evidence, expanding its health assessment services like the Milmes series that quantify the effects of NMN and providing NMN supplements, NMN infusion research reagents, and NMN-infused cosmetics to contribute to improving Quality of Life (QOL).
(1) https://www.atpress.ne.jp/news/59540
(2) https://prtimes.jp/main/html/rd/p/000000015.000103030.html
(3) https://mirai-lab.jpn.com/pages/history
